DIGITAL MEDIA · INTERACTIVE
The Edge
Interactive campaigns and editorial experiences that connect.
The context
At The Edge Malaysia, I worked in the marketing team to deliver advertiser campaigns, responsive event sites, and awards microsites for a financial news audience.
What I contributed
- Built animated and expandable HTML5 rich-media advertising.
- A/B tested creative variants and measured engagement in Google Analytics.
- Designed and built responsive event and awards microsites.
- Worked with designers to ensure consistent rendering on mobile and desktop.
The outcome
- Increased advertising click-through rate 10% through creative A/B testing.
- Event and awards microsites lifted user retention 15%, as documented in the resume.
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